Yamashiroya Toy Store in Ueno

Seven levels of toy heaven

By Sleiman Azizi   Oct 9, 2018 - 2 min read

Step inside and your mouth will drop. Upstairs and downstairs, aisles and walls, there is nothing but toys, toys and more toys.

Yamashiroya in Ueno, Tokyo, is a seven-story heaven for toy and and comic lovers. From Japanese staples like Doraemon, Pokemon and Ultraman to Star Wars, DC, Marvel and pro models, the place has it all.

Some advice though. If you can, leave any strollers you have outside. Yamashiroya is seriously packed to the brim. That's part of its charm. The elevator is also tiny and busy, so take the stairs to reach the level where you're most likely to properly start drooling.

Before you enter you'll be greeted by a plethora of toy capsule vending machines all standing guard by the entrance. A couple of hundred yen here might go a long way in saving you money later but, let's be honest, who comes to Yamashiroya to buy capsule toys?

The basement level houses Studio Ghibli, Disney, Snoopy and so on. Level 1 is for accessories while level 2 features Star Wars, Marvel, DC, Naruto, Dragonball and the like. Puzzle and game fans head to level 3, otherwise keep going up. Remember the stairs; they're their own sightseeing spot, full of posters and displays.

Level 4 is where the younger kids will ask for their candy as its filled with toy lines like Tomica, Plarail and Anpanman. Hobby enthusiasts will love Level 5. Look out for the incredible pop culture character models. Level 6 is themed according to what is big at the time whilst the top floor, level 7, is reserved for events.

Jam packed with everything, if you haven't finished drooling by the time you leave, go back inside.

Getting there

Take the any of the Hibiya, Ginza or JR Yamanote Lines to Ueno station, and leave from Exit 5B. The store will be right in front of you, across the road.

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Join the discussion

Elizabeth Scally a week ago
This place is an overstuffed toy box you can spend hours in! And it's so easy to get to, right at the south side of Ueno Station.
Sleiman Azizi Author a week ago
Right!? It's nuts. Each time I'm there, you'll catch me drooling on the Star Wars level, especially when it occupies level 6.