Culture Murakami Machiya Doll Tour Mar 1st - Apr 3rd The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradit..
Activities Tainai Sakura Festival Early Apr There are numerous sakura spots across Japan that are extremely well-known (and often crowded), but there are also plenty of hidden..
Outdoors Sakura Season At Hakusan Park Mid - Late Apr Niigata City's Hakusan Park is home to around 160 Somei Yoshino cherry trees, making it one of the area's top spots to visit..
Activities Sado Toki Marathon Apr 20th - Apr 21st The Sado Toki Marathon offers full and half-marathon events alongside a 10km and shorter fun run routes.
Culture Tokamachi Kimono Festival Friday - May 3rd The Tokamachi Kimono Festival is held on the 3rd of May each year. The region is known for their kimono production, and it's..
Activities Tainai City Tulip Festival Apr 20th - May 4th At the annual Tainai City Tulip Festival, around 800,000 tulips in 60 varieties are on display for visitors to enjoy. In addition,..
Activities Uonuma Moss Phlox Festival Early - Mid May The annual Uonuma Moss Phlox Festival takes place at Uonuma's Negoya Flower, Greenery, and Snow Village, and showcases around..
Activities Kamo Koinobori Festival Early Apr - Late May In Niigata, one place you can see koinobori streamers is at the Kamo Koinobori Festival. The event has been running since 1989,..